We are a family-run boutique based in London, passionate about sharing our love for cashmere with you.

The fine, soft quality of cashmere not only makes it attractive to us humans, it also makes it irresistible to clothes moths. There is nothing worse than taking out one of your precious cashmere sweaters to find it damaged and full of holes. Make sure your knits are perfectly clean before storage as moths can land on your once-worn knitwear and lay their eggs. Hand wash your knits during the season, but before you put them away for any length of time dry cleaning is advised to ensure that the garments are perfectly clean. The XL Protection Pouch is larger and is suitable for men's sweaters, ladies long cashmere sweaters and long cardigans. Fill a basin with lukewarm water and add a small amount of detergent specifically designed for cashmere.A practical, elegant and convenient way to store and protect your precious cashmere from clothes moths. To protect your cashmere from moisture, dust and moths - and to keep out contaminants, use a cotton canvas cashmere storage bag. Be sure to store the bag in a cool, dry place, and leave some space for the garments to breathe. Perfect for 2 cashmere knits or 1 big cosy one, our Cashmere Storage Bag has a zip that goes around two sides to make it super easy for storage.

Hand washing cashmere is a gentle and effective way to clean these delicate garments. Done the right way, it will help to preserve the quality for years to come. Cashmere is a delicate and natural fibre. To preserve its softness and lustre, it requires a gentle cleaning method. Using a detergent that is too harsh can strip the fibres of their natural oils, making the garments stiff and scratchy.Look for a detergent that is specifically formulated for cashmere or other delicate fabrics. These detergents are typically made with mild, pH-neutral ingredients that are gentle on the fibres. They can help to preserve the softness and shine of your cashmere, and can also help to remove dirt and stains without damaging the fabric. Leave to soak for a few minutes, then gently press the water through the fibres to help loosen dirt or stains. The product must be identical in every way to that offered at The Cashmere Choice. For example, the lower-priced product at the other store must be the same brand, model, season, style, color, size, weight, quantity. It also can’t be a used, refurbished, damaged, open-box, or display item. Designed to allow the natural fibres of your cashmere garments to breathe, you'll prevent any damage or discolouring that may occur with other storage solutions. To keep your cashmere at its best, storing needs more than just folding and placing in a box. It's important to carefully store your cashmere clothing and accessories to make sure that they stay in stellar condition for years to come. Here are some best practices to follow to store cashmere:

Our range of garment storage bags and knitwear bags is the perfect solution for storing away your garments and keeping them moth-free. Moths can easily get into wardrobes through gaps in the wood, so an extra layer of protection is ideal. Purchasing our garment bags is the perfect solution to keeping your prized clothing pieces safe from moth eggs and larvae. Avoid hanging your cashmere, as this leaves your clothing unprotected, and can cause the garments to stretch and lose their shape over time. We are proud to collaborate with talented manufacturers who are part of the Sustainable Fibre Alliance, a global organisation dedicated to promoting ethical and sustainable practices in cashmere production. Our commitment is to support efforts that help ensure animal welfare, preserve grasslands, and secure livelihoods for those involved in the industry. Whether you're looking for a cosy cashmere scarf or a corporate cashmere gift, you can be sure that you're investing in a piece that is made to last and will become a cherished addition to your wardrobe or gifting collection We are committed to sustainability On the rare occasion that you may find a fault with your item, please get in touch with us and our team are happy to assist.To offer the best care for your cashmere store in Catherine’s organic cotton storage bag. This bag is large enough for 2 ponchos or wraps and can also be used for cushions too! Cotton is an ideal fabric as it allows your cashmere to breathe; do not store your cashmere in plastic storage bags. Wrap your cashmere in acid-free tissue paper to preserve the colour of your cashmere and prevent fading over time. Our dedication to providing high-quality clothing is at the heart of everything we do. From our luxurious cashmere sweaters to stylish berets and hats, we carefully select each piece for its exceptional quality and craftsmanship. We believe that quality is key to creating clothing that not only looks beautiful but also stands the test of time.