The past decade has been another complicated one for the colour. Millennials even had their own shade of pink – but this watered-down hue was an almost apologetic version. "The kind of pinks that have done really well in the past few years and transcended girliness have been yellow and grey-based pinks, instead of the blue-based pinks, like Barbie pink and Legally Blonde pink," says St Clair. To understand the impact of a color on culture, it has to be studied throughout history. Since Barbie ® didn't start with ties to pink, I had to dig into the history of the brand to see when the change happened and why. Remember, magenta is all about boldness, revolution, acting differently...and we haven't seen the color in Barbieland ® before.

Barbie ®'s marketing campaign stands as a testament to the power of color psychology and its ability to shape perceptions, influence emotions and create cultural phenomena. And it proves that color is key to creativity, connection, conversion and a lasting emotional memory. Pink is not just a color; it's a statement. It's a color that demands attention and carries a message of joy, love, and acceptance. When used correctly, it can profoundly impact consumer behavior and brand loyalty." (Color Secrets, Michelle Lewis) Conclusion Through emotional connections, nostalgia, limited editions, influencer marketing and engaging experiences, Barbie ® has sparked a frenzy that continues to captivate the hearts of both young and adult fans, solidifying its position as a cultural icon and maintaining its enduring popularity.

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Mr. Newspaper, an extremely popular color analysis filter creator on TikTok, created multiple Barbie pink filters so users could see which type of Barbie pink looked best on them. We were able to easily see that Barbieland ® was a place of joy, play, and creativity. But it was also repetitive, fake, and without individuality.

Madigan calls Barbie's marketing pink campaign "a masterclass," saying " they absolutely banked on the movie being great...if you're going to do this, just go all out. And that's what they did." When I polled my audience to see what they thought of the movie, I mainly got responses from women aged 20-50. Can you remember a time when you knew instantly what movie was coming out just by one color on a poster? Me neither. Using pink made fans build even more allegiance to the brand. And it stayed top-of-mind because brand partners kept releasing new Barbie ® pink products. I feel like having a direct line to the senses from a marketing standpoint is so important because it’s a nonverbal, it’s a semiotic vehicle,” Loranger said. “ The best marketing is very deeply rooted in emotion.”

It's estimated that dolls and stuffed toys will generate an estimated 55.7 billion worldwide this year - with the biggest markets being China, India, and the United States. But we won't see how much of that is Barbie ® revenue until the stats come out. People are happy to find something that captures the imagination and transports them to somewhere simple, happy, and fun,” Miguel said, “ and pink is that.” ( Miguel WHO)

How could this possibly be true? A brand that Aqua perfectly describes as "life is plastic - it's fantastic" makes women, once girls who owned the dolls, feel empowered? Not only is there excitement and joy at the new experiences, but all of us who grew up with Barbie ® are nostalgic and loving it! To see the production budget so high really surprised me - and an equal marketing budget surprised me even more! Primark, Smash + Tess, Alex + Ani, Cotton On, Burger King, JoyBird, Crocs, Pinkberry, Gap, NYX Cosmetics, Ruggable, Impala Skate... t he list goes on and on. As she runs from Mattel ® trying to escape, I couldn't help thinking, " Why on earth is the CEO wearing a pink tie?".

Side guide

If you've been anywhere with an internet connection lately, you've seen posts about the Barbie ® movie. People are going to theaters; brands are showcasing their newest Barbie ® pink product + even a Barbie-themed Air BnB is getting attention in California.

You can see the color of the logo has been many varieties of pink. I would say their color is currently hot pink, but they say magenta.I'm pretty sure it's because they want to tie in with the boldness and revolution of the color - especially since the movie was released the same year Pantone ® named a red-based magenta color of the year!

How to watch ‘Barbie’ on Prime Video

And we're including our mothers, daughters, aunts, nieces, and friends...our fathers, brothers, nephews, and sons might love it too, so we bring them in as well. There’s a whole range of Barbie Fashionistas and career dolls to explore too, encouraging real-world storytelling. Discover the widest range of Fashionista dolls to date, celebrating diversity with unique fashion dolls in a wide variety of skin tones, eye colours, hair colours and textures, body types and fashions. Or realise you could be anything with an exciting range of Barbie career dolls, from teachers, vets and doctors to Barbie pilot dolls and sports stars. First of all, I don't think I've ever walked into a movie theatre knowing which people were seeing a film just because of the color they were wearing. Pantone ® partnered with Barbie ®, releasing a doll in its signature pink in 2011with the colorDA1984. To celebrate the release of the live action Barbie film, our fine jewellery and diamond experts recently created a collection of jewellery, titled ‘The Barbie Collection’.