If the heel cups are flat, the strain would be directed into your heels, which are an essential part of the plantar fascia. Smells like a licensing deal for the name and a cheap money grab would be how they would do this (and I assume DeWalt) did.

Dewalt works out licensing arrangements as well, especially when it comes to safety products and now personal electronics accessories, but they seem far more restrictive as to what they’ll put their name on.

Their cushioned footbeds and Multishox PU midsoles provide outstanding shock absorption, helping prevent transferring the stress to the plantar fascia. Durable proprietary rubber designed to withstand corrosive materials commonly found in maintenance environments.

These comfort features will take on the impact rather than directing it to the feet, helping them recover and rest instead of provoking plantar fasciitis. Anything involving staying on your feet for a long time can contribute to tearing the tendons and muscles in your foot.

The tread on your tires is going to wear out before the bumpers, and the knees of your blue jeans get thin before the rest.