After ringing out excess water, massage Blue Crush shampoo into damp hair. Immediately wash hands after applying. Leave on 2-3 minutes. Rinse well. For more intense results & to fight stubborn brassiness, leave shampoo on hair up to 5 minutes. Our Intensive Purple Shampoo is a new addition to the range. This ultra-violet pigmented intensive purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde. We recommend using weekly or as needed to reach your desired level of cool tones. Transform your blonde hair from dull to sun-kissed with our Go Blonder range! Our Lightening Shampoo and Conditioner gently cleanse and lighten, and our Lightening Spray lightens your hair up to two shades. Use our Nourishing Mask to visibly strengthen and repair natural, colour-treated and highlighted blonde hair. This range restores moisture and renews softness. Ammonia and peroxide-free. Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft.

Decide how often to use toning shampoo. Blue and purple shampoos work by coating the hair shaft, canceling out brassiness, and adding shine. For best results, use these special shampoos daily until you achieve your desired color result. To maintain your ideal shade, try alternating with your regular shampoo as needed. Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Parfum, Dimethyl Isosorbide, Propanediol, Lactic Acid, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Hydroxypropyl Methylcellulose, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Acid Violet 43, Laureth-16, Disodium EDTA, Polyquaternium-52, Acid Green 25, Acid Blue 9, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Sodium Xylenesulfonate, BHT, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Benzyl Salicylate, Hexyl Cinnamal, Linalool. Our Violet Crush Purple Shampoo is suitable for everyday use to keep your blonde from turning brassy. This is the best purple shampoo for neutralising brassy tones without over-toning. So if you’ve never used purple shampoo before, this is a great place to start.Our Intensive Purple Shampoo is a new addition to the John Frieda Blonde Range range. This ultra-violet pigmented intensive shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde in just one wash. In term of how often you use this purple shampoo, we recommend using weekly or as needed to reach your desired level of cool tones. Blue and purple shampoos work by coating the hair shaft, canceling out brassiness, and adding shine. Benzyl Salicylate, Dipropylene Glycol, Ethyl Vanillin, Ethylene Brassylate, (cis & trans)-Tetrahydro-2-isobutyl-4-methylpyran-4-ol, Methyldihydrojasmonate, Hexyl Cinnamal, Hexyl Salicylate, Isocyclemone E, Linalool, Linalyl acetate, alpha,beta,2,2,3-Pentamethylcyclopent-3-ene-1-butanol, Amber Decatriene. This ground-breaking collection infuses brunette tones to blend away unwanted grey hairs into natural-looking brunette. Formulated with coffee extract and GreyBlend technology, our Defy Grey Shampoo gradually blends away first greys by infusing warm brunette tones into grey strands for a naturally-blended brunette look, effectively disguising greys. Brighten your blonde while infusing a dose of much-needed hydration with our Highlight Activating Moisturising Shampoo and Conditioner for dull hair. This range gently cleanses and moisturises, and leaves hair with a full spectrum of tones for highlights and balayage. The Highlight Activating For Blondes range nourishes and reactivates your highlights for smooth, soft blonde hair. Safe for colour-treated hair.

Our Violet Crush Purple Shampoo for Blondes is suitable for everyday use to keep your blonde from turning brassy. This is the best purple shampoo for neutralising brassy tones without over-toning. If you’ve never used blonde shampoo before, this is a great place to start. Just lather and rinse daily like you would with any other shampoo. While there are many standout blue 'poos on the market, Matrix Brass Off shines above the rest. Formulated specifically for lightened brunette hair, this sulfate-free hair wash deposits blue-violet pigments to minimize brassiness. In other words, it creates a stunning cool-toned finish that brings out the intended effect of your color-treated hair. The vanilla-rose scent doesn't hurt either. Blue vs. Purple: There are lots of blue and purple shampoos on the market. And while they achieve roughly the same outcome, blue is generally intended for brunettes, and purple is for blondes. However, some blue washes lean more toward indigo (and sometimes violet) than classic blue. Boasting a blend of "blue-violet pigments," Matrix Total Results Brass Off Color Depositing Blue Shampoo contains a bit of both. In any case, you can pretty much count on a reduction in brassiness and an overall cooler-toned finish. Let it sit for more toning power. To help achieve a cooler tone, let your blue or purple shampoo sit in your hair for 2-3 minutes after you suds up. If you’re experiencing extreme brassiness, you may want to leave the formula on for longer. The term blue shampoo is pretty self-explanatory—the shampoo formula is enriched with blue pigments that infuse into the hair. Won't that turn my hair blue, we hear you ask? Not quite, as the process is a little bit more scientific than that. How does blue shampoo for brown hair work?

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Our Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved, so you can enjoy the vibrant red hair you love for even longer. Our Radiant Red range, infused with Pomegranate Extract and Vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely radiant colour. PROPANEDIOL, LACTIC ACID, COCAMIDOPROPYL BETAINE, MALIC ACID, CETYL ALCOHOL, BENZYL ALCOHOL, HYDROXYPROPYL METHYLCELLULOSE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, EXT. VIOLET 2, LAURETH-16, DISODIUM EDTA, POLYQUATERNIUM-52, GREEN 5, BLUE 1, GLYCINE, BENZOPHENONE-4, ETHYLHEXYL METHOXYCINNAMATE, SODIUM XYLENESULFONATE, METHYLCHLOROISOTHIAZOLINONE, While fair-haired folks often deal with a yellowing effect, brunettes often see an orangey hue. Blue shampoos are one way to combat this—they neutralize the coppery color by adding a cool-toned finish. Just bear in mind that "blue" is somewhat subjective. So while you'll find plenty of undeniably cobalt options, many lean toward indigo and even violet.

Number one professional haircare brand IRI HBA/OTC, Premium Haircare Category, Value Sales, 52 w/e 22nd Jan 2022. WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MEA, FRAGRANCE, DIMETHYL ISOSORBIDE, Transform your hair from frizzy to smooth instantly with our Frizz Ease Serums. Our iconic multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. We have relaunched our serums so that you can now use them on wet and dry hair for instant, long-lasting smoothness. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly.**Instantly bring out the best in your colour. Our Vibrant Shine Care range adds shine to all shades and styles, illuminating your hair from within. Our innovative formulas, with lightweight Rosehip Oil and Shine-Enhancing Complex, cleanse hair without weighing it down to amplify glossy shine and bring out the best in your colour. Suitable for natural or colour treated hair. Vegan-friendly formula*.

Brunette hair has more melanin than blonde strands, when it's lightened (in the salon or by the sun) the pigment is removed, resulting in a warmer or copper tone. Which may be perfect for the summer months but if copper isn't what you are going for, then a blue shampoo may be your answer. With our wide range of expertly-formulated shampoos, conditioners and treatments, as well as our iconic hair serums, styling products and vegan-friendly formula** hair dyes, you can achieve salon-quality hair at home.Shelly Aguirreof Chicago'sMaxine Salonis a professional stylist with 12 years of experience teaching at salons and tradeshows. Both blue and purple shampoos are used to color-correct dyed or lightened hair. You may be familiar with purple shampoo, which counteracts the yellow tones that create a brassy look in color-treated blonde hair. Blue shampoo achieves a similar purpose but for brunette hair.