They still want to be able to treat themselves in a healthy, responsible and guilt-free manner – but taste will not be sacrificed so we have worked tirelessly to perfect this over the past decade. The plant-based range launches with a four-strong portfolio including Oat Chocolate and the indulgent flavour extensions of Oat with Raspberry, Oat with Coconut, and Oat with Almonds. Using the Fino De Aroma cocoa bean from Columbia – the best the world’s plantations have to offer – and working with world-renowned chocolatiers to perfectly roast, temper and refine the flavours – Free’ist has created what founder Gerard McAdorey believes is the ultimate indulgent ‘better-for-you’ chocolate. The company has also introduced a new no-added-sugar, plant-based product – tapping into growing consumer demand for milk-based alternatives. The newest vegan-friendly plant-based range from Free’ist is made from the highest quality oat m!lk for a creamy, indulgent taste.

Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day. All Free’ist chocolate is bean-to-bar traced and ethically sourced, with single origin Columbian cacao beans, no added sugar, no palm oil, no artificial flavours, no soy, no gluten and non-GMO. The full Free’ist range consists of six no-added-sugar milk and dark chocolate bars, and four new no-added-sugar plant-based, dairy-free bars. Free’ist Chocolate Milk & Dark

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Passionate about helping people reduce their sugar intake, Free’ist Chocolate was founded in 2013 by Belfast businessman Gerard McAdorey and to mark its 10 th birthday, the innovative brand has relaunched its original milk and dark chocolate range with a new and improved recipe. Free’ist Chocolate While sugar levels are the biggest concern amongst consumers, they are also very wary of artificial sweeteners, and there is a growing and widespread demand for plant-based sweeteners. It was this insight, gathered from our comprehensive consumer research, that drove us to find a stevia-based solution for our products,” said Mr McAdorey.

The launch will be supported with a heavyweight trade and consumer media spend – targeted at female shoppers aged 18-44 – which will see the brand invest into sampling, digital advertising, social media, ambassadors, events and PR. Across the globe, people are adapting to healthier lifestyles which has been a huge driver in the demand for products that are free from sugar, dairy and artificial ingredients,” said Mr McAdorey. Of course, whilst health has never been more important to consumers, it counts for little if the product doesn’t taste good, which is where Free’ist really comes into its own.

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