$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

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When Hormozi was 23 years old, his mentor, millionaire Travis Jones, shared the secret to sales with him: “Make people an offer so good they would feel stupid saying no. We can do that through messaging, proof, what we include (and don't) in our offers, and our guarantees. But if you look at it closely…it’s because Alex has mastered the topic in such a way he can simplify it so much better than most gurus or teachers out there. You will notice that the best companies in the world focus attention on the bottom side of the equation - the variables you want to decrease.

The fewer steps, the less friction, the easier it is to start our habit, the more likely we are to stick with it. I also have a Free Offer Creation Checklist for you that you can swipe and immediately deploy in your business. It will save you time from reading the whole book, while still getting all of the meat from what it offers.Let’s break down the Grand Slam Offer formula and explore some real-world examples in the next sections. Some more commentary: Making what we sell unique is definitely not a new idea created by Alex Hormozi. We want to make an offer that’s so different that you can skip the awkward explanation of why your product is different from everyone else’s. This exercise illustrates that “every offer has building blocks, the pieces that when combined make an offer irresistible. Wenn du das Abo nicht fortsetzen möchtest, kannst du es vor Ende des Testzeitraums jederzeit kündigen.

I’ve been watching Alex’s YouTube channel for a while, so when this book hit my feed it was a no brainer to get. com/training/offers and select “Naming Products” to watch a short video tutorial so you can start using this in your business to make more sales ASAP. And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.

When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. In a nutshell, the offer is the goods and services you agree to give or provide, how you accept payment, and the terms of agreement. Tens of millions of dollars in the bank later, it was, and still is, the richest I have ever felt in my life. You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell. I've learnt not only how to stay determined in tough times as Alex hormozi was, but also how to make quite literally an offer people feel stupid saying no.

A community of like minded individuals that are looking to solve issues, network without spamming, talk about the growth of your business (Ride Along), challenges and high points and collab on projects together. The goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here. Tell them (a) how it relates to their issue; (b) what it is; (c) how you discovered it or created it; and (d) how it explicitly improves their lives or provides value.

I am a tech person, and I have not read any marketing books, so many things in the book were insightful for me. Let's say it's a b2b offering that will improve your client's revenue by 30%, but it will take 1 year to see the impact. The result is engaging in a “Delicate Dance of Desire” between supply and demand to “sell the same products for more money than you otherwise could, and in higher volumes, than you otherwise would (over a longer time horizon). The following chapters discuss the outside factors that position the product in your prospect’s mind, including scarcity, urgency, bonuses, guarantees, and naming. If you run any sort of business whether it be a brick or mortar or a software company I highly recommend reading.