100 Things Every Designer Needs to Know About People (Voices That Matter)

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After reading it you will most probably only remember a few of the 100 things, but those will be the ones that really matter to you.

Unpredictability stimulates the production of dopamine, which makes people more likely to engage in the dopamine-inducing behavior again.In other words, if you were the owner of that imaginary restaurant, it might be wiser to offer one kind of dessert – ice cream, for instance – with many variations (vanilla, strawberry, pistachio and so on) than a wide variety of dissimilar desserts. Frankly, it’s rare that an analysis of anything to do with human emotion would veer towards de-complicating my understanding of humanity, but this one did. Don't miss this chance to boost your skills and stay ahead of the curve in the ever-evolving world of UX!

Probably something that grabbed your attention and kept it – and then remained in your memory long afterward. In the field of design, a mental model refers to the representation of something—the real world, a device, software, and so on—that a person has in mind.I expected that despite being common sense, it would nevertheless be useful to have the opportunity to reflect upon the principles in relation some current projects in ways that hadn't occurred to me. Things" does provide biological contexts to most of the processes but I'd advise to take them with a grain of salt because neuroscientists and pyschologists advise so. For those that love a design principle (and in conjunction with this book), I would also highly recommend reading ‘Universal Principles of Design’ by Lidwell, Holden and Butler. As this scenario demonstrates, people feel motivated when the finish line is in sight – even if it’s all an illusion. O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.