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Cosmetic chemist Ginger King tells Allure that though there isn't much regulation on the term "natural" in the beauty industry, a more accurate term might be "natural-based," as long as the bulk of the ingredients are naturally derived. "The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to five percent synthetics," King explains. This mascara also contains sodium benzoate, which has limited safety data but doesn’t seem to be a persistent chemical or to bioaccumulate and is designated as safe in the amounts used in cosmetics like this mascara. Park S, Jeong SY, Nam YH, et al. Fatty Acid Derivatives Isolated from the Oil of Persea americana (Avocado) Protects against Neomycin-Induced Hair Cell Damage. Plants (Basel). 2021;10(1):171. Published 2021 Jan 18. doi:10.3390/plants10010171 We’ve also found praise on another online blog called Brighter Darling, where the writer notes that their foundation provided decent coverage and didn’t feel too heavy and cakey during application.
Vegan-friendly and cruelty-free, Juice Beauty Phyto-Pigment Ultra-Natural Mascara is a smooth, buildable eyelash tint that gives a soft feathery look. No clumping, smudging, or flaking, this is made with plant wax, tapioca, argan, rose, and purple carrot pigment and is a non-drying formula that includes vitamin E and aloe to help condition your lashes. In 2019, we also created the Allure Clean Standard as our own guideline for navigating the clean beauty space. Any product or brand that's deemed "clean" by our editors is free of 15 ingredient classes: parabens, phthalates, sodium lauryl sulfate or sodium laureth sulfate, cyclic silicones, polyethylene or polypropylene (microbeads), aluminum salts, formaldehyde, hydroquinone, PEGs, triclosan, talc, mineral oil, petrolatum, formaldehyde, and toluene. This is an incredibly popular mascara in the clean beauty space, and many of our editors adore it. Plus, it performed really well in our lab test. We loved that it added length and definition without looking slumpy. Not only is this formula free of the toxins that are found in the majority of mascaras, but we also love that it's formulated with shea butter and arginine (keratin) to fortify and strengthen your eyelashes. Alongside a combination of carnauba wax and beeswax to condition, this mascara has an abundance of good-for-you ingredients. As soon as you pull the applicator brush out the bottle it is covered with blobs of mascara! I found it impossible to apply without smudges on my eyelid or under my eye. Lashes clump easily as well.
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If you’re anything like us, mascara is a non-negotiable staple in your daily makeup routine. Even on the most bare-faced of days, you better believe our lashes are getting a swipe from our trusty tube. And while products like deodorants and face moisturizers may be more talked about in the clean beauty space, clean mascaras deserve a place at the table, too. Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible One key downside to this mascara seems to be a short shelf life – just two to three months. In some ways, this is a good thing as it means there are no synthetic preservatives, but it would be nice if they included a natural preservative such as vitamin E or vitamin C to extend the life of the product.
Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashesAlexis Bonin is a licensed esthetician at The Detox Market. She has worked with La Roche-Posay, Shiseido, and Clé de Peau. Pavlačková J, Egner P, Slavík R, Mokrejš P, Gál R. Hydration and Barrier Potential of Cosmetic Matrices with Bee Products. Molecules. 2020;25(11):2510. Published 2020 May 28. doi:10.3390/molecules25112510 Clean beauty' is a much better term for the consumer as the products are non-toxic and still effective," says King. "'Non-toxic' means free from undesirable ingredients listed by the Environmental Working Group." She adds that this is better than claiming 'natural' or 'organic' as they are products that perform without compromising safety. Essendoubi M, Meunier M, Scandolera A, et al. Conformation changes in human hair keratin observed using confocal Raman spectroscopy after active ingredient application. Int J Cosmet Sci. 2019;41(3):203-212. doi:10.1111/ics.12528
Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible. Ingredients aside, another key benefit is that many products, if not all, contain ingredients that are ethically sourced and cruelty-free. As consumers, it's never been more important to prioritize what we want in our makeup — and our money talks. The inky formulas that lift and lengthen your lashes are sometimes filled with a laundry list of potentially harmful ingredients. Clean or natural mascaras, on the other hand, give you the same effect without including some of toxic components. Alexis Bonin, a licensed esthetician at The Detox Market tells Byrdie, "Clean mascara formulas are [typically] free of carbon pigments, parabens, silicones, synthetic dyes, and artificial fragrances." She adds that clean mascaras have benefits, especially for those with sensitive eyes. "Clean mascaras usually don’t irritate the skin or eyes, dry out lashes, or expose you to harsh or potentially unsafe chemicals." It's important to note that there is no industry-wide definition for "clean" or "natural," so it's always wise to do your own research and select formulas with ingredients that you're comfortable with. Anthony Nguyen is a celebrity makeup artist whose clientele includes Adele, Sydney Sweeney, and Camila Cabello
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Normal mascaras usually contain silicones or plastics, which are two ingredients that give mascara its texture—but can have some repercussions as we mentioned earlier. Many clean mascara formulas replace those with beeswax or carnauba wax (or sometimes a combination of both) to give you that flexible, waxy texture for a super smooth application. "In clean mascaras you’ll find ingredients like beeswax, as it is completely chemical and preservative free," says Loiz. Both can also act as emollients, which are able to bring moisture. Plant-Based Oils and Butters Dodson RE, Nishioka M, Standley LJ, Perovich LJ, Brody JG, Rudel RA. Endocrine disruptors and asthma-associated chemicals in consumer products. Environ Health Perspect. 2012;120(7):935-943. doi:10.1289/ehp.1104052 Exactly! Organics Eye Makeup and Mascara Remover is EWG Verified and made in the USA – view on Soap for Goodness Sake Crafty789 Not for me Sadly, this is not for me. Found it gave me bloodshot eyes. I must be too sensitive for it. I did have to wipe the brush to give a better application. I want vegan or cruelty free cosmetics now. But I'll have to find another mascara.
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