Tango Dark Berry Sugar Free – 330ml Cans (Pack of 24)

Product Information

Yes it does have a slight artificial sweetener taste but compared to drinking full of sugary soda, Ill take it as I no longer feel bad for drinking soda. To celebrate the product's powerful flavour we've created a world, redefining the whole perception of Tango as a substance and giving new life to the idea of getting Tango'd. We're all really excited to unleash this campaign on the world and continue to play in this slightly ridiculous, edgy and unmistakably 'Tango' universe we've created.

The Dark Berry launch will be supported with a digital and in store activation to drive trial and awareness. From May the brand will also feature on TV, BVOD and Digital, featuring the return of the Tanguru.

Tomorrow Tango is launching ‘Bust’, a new multi-million pound integrated campaign conceived by agency of record, VCCP London and its content creation studio Girl&Bear. Introducing a new brand platform ‘dangerously potent flavour’, the marketing campaign aims to attract a new core audience, Gen Z.

With a distinct nod to its unique and colourful brand heritage, this latest campaign will look to recruit greater numbers of Gen Z customers whilst retaining Tango’s distinctive brand identity. Bust’ marks VCCP’s second campaign for the Britvic- owned brand, following on from 2019’s award-winning ‘Tanguru’ creative.Expect your taste buds to explode with our delicious flavour range, enjoy the taste of Original orange flavour or try our fruity sugar free flavours: Tango Orange, Tango Strawberry & Watermelon & Tango Dark Berry. The iconic brand is on a mission to continue to increase its market share and introduce a younger generation to the delicious taste of Tango. Breaking the pre-existing category norms of the soft drinks market, Tango taps into its heritage distinct position of being bold, pushing boundaries and behaving mischievously, all while retaining its classic British humour roots. VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.