Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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We run comprehensive courses and free introductions for those new to using LEGO play as well as expert webinars for those familiar with this methodology to discover the latest thinking in the field. Because of the organizational scheme, there's some jumping around in the chronology, and some simplification of the narrative. But the final chapter provides a nice tying together of each of the discussed projects into a nice holistic view.

Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques

I found myself pondering some of the topics that came up in both natural and more structured discussion even days later. I don't think I would have got the richness of this without the face to face course” Recreating iconic LEGO models to provide hours of fun and nostalgia for the family with the LEGO Classic 90 Years of Play with another celebratory set still to be revealed, There’s some probability I read a different book than all these 5 star reviewers – but the one I read was a confused mess. It read like a series of extended case studies looking for a coherent narrative. Recent fine art graduate and animator Jonathan Rolph is exhibiting his beautifully crafted animated film, ‘Paint’. Jason Freeny

interesting case study of Lego from 1999 - 2009. around 1999 seems the Christiansen family wasn't particularly diligent in their oversight of Lego, and the empire was grown rapidly in spite of no profits in the new businesses. Family values have always been at the heart of the LEGO Group, which is still headquartered in Billund, Denmark, where Ole started making his first toys. To this day, it is still owned by Ole’s family with grandson Kjeld Kirk Kristiansen recently passing the helm to his own son, Thomas Kirk Kristiansen.Unfortunately this is also where the book loses its impact. Maybe it is the fact that I am not an economist, but some of the analysis seems long-winded, overly-laudatory, and oddly contradictory in places. Some of the elements seem to come out of the blue with no explanation (e.g the first time we hear about the success of Bionicle is in the chapter about Bionicle). Sometimes economic jargon is used with no explanation whatsoever. This doesn't make the book unreadable, but it lost my interest about 3/4s in, when nothing really seemed to happen anymore, and I had to force myself to go on reading. I think the main problem is that while the topic of the book could be framed as an interesting story, after about the half-way point the author just seems to fill it with descriptions of how all those new and awesome product lines were developed. Brilliant. First visit and will now visit regularly. Lego exhibition best day ever for a 7 year old. But most importantly, almost all children say playing as a family makes them happy (97%), helps them relax and takes their mind off school (95%) and is their favourite way to learn. David Robertson is a Professor of Practice at the Wharton School where he teaches Innovation and Product Development in Wharton's undergraduate, MBA, and executive education programs. From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland's Institute for Management Development (IMD), which received the #1 worldwide ranking by the Financial Times for its executive education programs. At IMD he was Program Director for IMD's largest program, the Program for Executive Development, and co-Director of the Making Business Sense of IT program, a joint program between IMD and MIT Sloan. Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans

To be very clear, this is first and foremost a business book, essentially a very long and in-depth case study. But for a LEGO fan, it's also a veritable goldmine of information and insight into how the company works. Robertson starts at the very beginning and covers the whole history of the company, focusing on the business aspect but giving some surprising details about the toys themselves. A lot of attention is paid to the late 1990s and early 2000s, when the company attempted to innovate to increase sales and almost went bankrupt instead. The opportunity for experiential learning- actually trying out some of the activities really helped to consolidate the learning for me” It's fine to experiment and diversify but behind the scenes, there's a management system that needs to keep its integrity."Billund, Denmark - May 26, 2022: Ninety years ago, a Danish carpenter crafted a line of small wooden toys in his Billund, Denmark, workshop. His first collection had a modest 36 items that included cars, airplanes, and yoyos, all carefully crafted to help local children learn about the world.