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Critics say his rise raises concerns about online misogyny and potential radicalisation, with one woman online labelling him “the scariest man on the internet”. Another, seeking advice in a forum, described how her boyfriend’s “attitude and opinions” had changed “dramatically” after watching videos of Tate. Styled as a self-help guru, offering his mostly male fans a recipe for making money, pulling girls and “escaping the matrix”, Tate has gone in a matter of months from near obscurity to one of the most talked about people in the world. In July, there were more Google searches for his name than for Donald Trump or Kim Kardashian. Instead of punishing these boys, which only digs them in deeper, he thinks the conversation should move away from Tate as a figure.

In extreme cases it has even led to murder – in Plymouth, 22-year-old Jake Davison engaged in incel forums before going on a shooting spree, killing five people, and injuring two others, in August last year. It doesn’t matter even if a video is posted to critique or question what these alpha males are saying. They don’t care if you’re laughing at them, it just feeds them and they get bigger.’

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Deindustrialisation killing traditionally male jobs, perceived injustices some fathers experience in divorce courts - all contribute to a sense of grievance and abandonment, he says. “Suicide is the biggest killer of men under 45,” he notes. “The words men who [take their own life] most use to describe themselves are ‘useless’ and ‘worthless’.” This content appeals to boys who are frustrated and it turns them into angry men. It’s quite worrying.’ Brace, who advises the Home Office, is also concerned. “It is bleeding out into mainstream society,” he says. “This whole idea of male supremacism is growing and on the rise.” Actually, let's go upstream and talk about the values and beliefs of boys and young men - because that includes misogyny." For Tate’s fans, the findings will come as little surprise. Much of his history is not hidden but has been openly discussed in podcasts, and supporters say his straight-talking style is an antidote to so-called cancel culture.

Long before his rise to TikTok fame, Tate’s views on women were also becoming clear. On Facebook in 2018, he bemoaned the “decline of Western civilisation” after seeing a poster at Heathrow airport “encouraging girls to go on holiday as opposed to encouraging being a loving mother and a loyal wife”. Conroy, who founded Men At Work which supports young men, explained: "He's got influence. He can tip people's ways of interpreting phenomena in their lives either one way or another and that's really political. That's really powerful." It’s about power, not faith. Christianity, says Tate, is “a losing religion” where tolerance “of everything [means] you stand for nothing”. By contrast, he speaks of his “respect for [Islam’s] “warrior aspect”. But perhaps the critical overlap between Tate’s followers and those of the far-Right is the attraction to so-called “red pill” conspiracy theories, whose followers say (in an allusion to the film The Matrix, in which Keanu Reeves’ character takes a red pill and sees that he has been living in a world of illusion) that they have had their eyes opened to “elite” plots to keep them down, whether in politics generally, or gender politics specifically. Tate’s views have been described as extreme misogyny by domestic abuse charities, capable of radicalising men and boys to commit harm offline.Conroy said: "Engage young men in conversations and develop their understanding of what is a risk or a protective factor for them. They [then] develop the sense of them being a risk or protective factor for others, including women and girls. In 2016, his public-facing career appeared to be over when it had barely begun, when after being cast in Big Brother he was ejected from the house over a video of him hitting a woman with a belt. A second video emerged shortly afterwards, in which he is shown telling a woman to count the bruises he apparently caused to her. Both Tate and the women denied any abuse occurred, and said the clips showed consensual sex. TikTok’s terms also explicitly say they ban accounts that “impersonate” someone else, by using their name or picture in a “misleading manner”.

So if you've been brought up understanding sex through the prism of porn. It desensitises men in terms of women and shows that they are the doer and the done to, subject and object, that has very powerful force on a child whose brain is nowhere near fully developed." Let's talk openly and broadly about what keeps young men safe. It would be a political choice to talk about misogyny only. The difficulty, says Reeves, is that by no means all Tate’s followers are misogynist. Rather, he notes, “We’ve torn up the old script for what it means to be a man or a woman. Women have got a powerful new script. What did we replace the male script [of economic provision for a family] with? Nothing. The script for girls is ‘do’. The script for boys is ‘don’t’. Don’t mansplain. Don’t make a pass. Being told they are a bit toxic. We create a culture in which they fear all the things they shouldn’t be. Enter Andrew Tate. There are many young men who are desperately asking how to be a man today and he provides an answer.” According to Richard, his primary aim was to help shy, nerdy guys, not unlike himself (he only had his first kiss at 21), to gain the confidence to meet women.If you don’t know who he is, you don’t know quite a lot about the modern world; he’s huge,” says Richard Reeves, author of “Of Boys and Men”, an acclaimed examination of a modern crisis in masculinity. Tate, Reeves notes, is a master of sowing conflict and division - catnip to the online world where the biggest sin is not provoking a reaction. Andrew Tate is not smart or savvy,’ he explains. ‘But he’s figured out that there’s lots of men who have podcasts and if he shows up with sunglasses, smoking a cigar and says the craziest thing you’ve ever heard, that clip will go viral.

It is disturbingly easy to ‘gamify’ the algorithms on some social media platforms to churn out whatever bile you like. For all of Tate’s garbage that he put out, he wasn’t the only person actually posting it. Andrew Tate with Nigel Farage, posted on Facebook in March 2019. Photograph: Emory Andrew Tate/Facebook Andrea Simon, director of the End Violence Against Women coalition, said many of the Tate videos appeared to “clearly violate” TikTok’s terms and said that “by taking no action”, the platform is “facilitating and ultimately profiting from the potential radicalisation of its young male users”. As Shea identifies in The Dangerous Rise, Tate's version of masculinity is one wherein self-identity is carved out of subjugating women, driving fast cars, and violently establishing yourself as the top dog, the alpha, as Mikey with the Big Muscles. In the War Room, they encourage the men who sign on to the programme to get into the ring with a cage fighter, which a third of them do, and are universally beaten into a pulp, because the ability to fight is what defines a man, or something. Those who choose not to get into the ring with a professional martial artist are shamed and belittled. This is the saddest part of this section, really, and a terrible indictment of Tate's character: performance or not, he's more than happy to take the money of vulnerable men and further lessen their self-worth behind a facade of betterment. Although Tate is just one man, the Men At Work founder sees the issue as a wider societal one as the rhetoric has been "booby-trapped" against logic.

The responsibility does not lie completely at Tate's door, however, as Conroy points to porn as a major factor in "desensitising" boys. He explained: "I don't know that many people really grasp exactly how ubiquitous it is, and how much of a formative force it is in young minds. Imran accepts that many “patriarchal, Salafi” Muslims lap up Tate’s rhetoric. Last year, Nadeine Asbali, a Muslim mother and teacher, wrote powerfully of her fear that “this content has its hooks into some within my own community. I’ve seen [Tate’s] content shared on social media by Muslim boys, who see this iteration of violent misogyny echoed in some of the warped interpretations of gender dynamics that surrounds them.”