Smirnoff White Plain Vodka

Product Information

Many have criticised the excesses of the flavoured­-vodka boom, but Atkinson argues it “kept vodka relevant to an audience that may not have gone for it because of its lack of flavour”. If you are looking to amaze your guests with bold flavors and rich taste, our Smirnoff Vibrant flavors are a must try. As one reviewer says, "This is a great flavored vodka that I especially enjoy during hot, Texas evenings.

Smirnoff: a brand history - The Spirits Business Smirnoff: a brand history - The Spirits Business

It's all because, despite the flavor's lack of mass appeal, it does have a pretty passionate fanbase, many of whom seem to like the fact that the flavor is pretty sweet (one reviewer even mentioned adding the vodka to ice cream). As Atkinson says: “The brand owners were smart enough to realise that vodka brought all the joys of whisky, but in a colourless, odourless and flavourless format.

Flavours include Green Apple, Orange, Cranberry, Raspberry, Citrus (Lemon), Vanilla, Strawberry, Black Cherry, Watermelon, Lime, Blueberry, White Grape, Melon (Honeydew/Cantaloupe), Pomegranate, Passion Fruit, Pear, Peach, Pineapple, Mango, Coconut, and most recently Amaretto. In 1985 Heublein Corporate Audit Manager Hanson J Kan had recommended to Heublein that it acquire the Grand Metropolitan IDV Smirnoff licensee and its global locations. There's something about these two that just doesn't seem to play well together: The coconut just can't be sweetened enough to cut through the vodka's harshness. The next line of Smirnoff's malt beverages to be produced was "Raw Teas", similar to the brand Twisted Tea. It's unique because it creates a true, memorable moment — toasting with new and old friends and capturing the sour face that follows.

Smirnoff® Launches Pioneering New Vodka Exclusively for Smirnoff® Launches Pioneering New Vodka Exclusively for

Steve White, Global Marketing Director of Diageo Global Travel and Middle East, said: “Smirnoff White is an innovation that demonstrates our relentless focus on differentiation and premiumisation. The blueberry flavor blends well with the natural flavor of the alcohol, too, so it's not as if the two flavor profiles are warring for your attention.The SMIRNOFF brand that boasts the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia.